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SMstudy® Digital Marketing

Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). This includes activities related to creating and managing effective websites and mobile apps as well as promoting a company’s products and brand through various online channels that help meet Marketing objectives. The Digital Marketing certifications are designed for digital marketing professionals to enhance their ability to execute and ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. There are 3 levels of certification:

Certification Prerequisite Outcome
Digital Marketing Professional No formal prerequisite Will be able to ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.
Digital Marketing Specialist

3 years of related work experience

20 hours education

Will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Specialists will also be able to plan and develop, optimize all the available digital marketing channels that will effective for achieving the objectives defined for a product.
Digital Marketing Expert

5 years of related work experience

40 hours education

Professional 
recommendations:
2 peers
1 manager

Will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Specialists will also be able to plan and develop, optimize all the available digital marketing channels that will effective for achieving the objectives defined for a product.