SMstudy® certified professionals help organizations with improved level of Sales and Marketing that leads to increased ROI. They have knowledge pertaining to and can anticipate issues related to the practical implementation of Sales and Marketing concepts. Currently, certifications exist for Marketing Strategy and Digital Marketing.
All successful products or brands need well-planned marketing strategies in place to ensure that they satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. It defines a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. It also specifies the overall pricing and distribution strategies of the product or brand, and outlines the objectives, metrics, and budgets for all its marketing activities.
Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).