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Marketing

SMstudy® Marketing Strategy

All successful products or brands need well-planned marketing strategies in place to ensure that they satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. It defines a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. It also specifies the overall pricing and distribution strategies of the product or brand, and outlines the objectives, metrics, and budgets for all its marketing activities.

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