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SMstudy® Marketing Strategy

All successful products or brands need well-planned marketing strategies in place to ensure that they satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. It defines a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. It also specifies the overall pricing and distribution strategies of the product or brand, and outlines the objectives, metrics, and budgets for all its marketing activities. Marketing Strategy includes a set of outputs from the eleven marketing processes described in the SMstudy® Guide, and provides an overall direction to the product or brand for all its marketing initiatives.

The Marketing Strategy certifications are designed for sales and marketing professionals to enhance their ability to execute and ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. There are 3 levels of certification:

Certification Prerequisite Outcome
Marketing Strategy Professional No formal prerequisite Will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
Marketing Strategy Specialist

3 years of related work experience

20 hours education 

Will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Additionally, will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.

Marketing Strategy
Expert

5 years of related work experience

40 hours education

Professional 
recommendations:
2 peers
1 manager

Will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Additionally, will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.